Planning A Strategic Marketing Campaign
If you want to go hunting
you have to know what you are going to hunt. Strategic marketing
planning will help you find out what customers you are looking for and
how to catch them. Essential to any marketing campaign is finding and
knowing your target audience. Knowing your target audience doesn't just
mean identifying Planning a Strategic Marketing Campaign Will Improve
who they are but getting to know how they think and what
they want and where to find them. After you know them you can find
ways to catch them. The better you know them, the better your chances
are at getting to them before your competition does.
your target market is only the beginning but it is a very important
beginning. It is best to go after customers that you have some knowledge
about and have a legitimate chance of getting with what you have
available. While a BB gun might be enough to take down a small bird, you
wouldn't want to try it on a grizzly bear. Use what you have at your
disposal and use it on those you have a legitimate opportunity to be
successful with. Choose a target audience whose needs you can meet.
There is no shame in starting small. Use that audience to learn with and
prepare for bigger targets. Many people choose to work exclusively with
small markets and do quite well.
There are several factors to
consider when getting to know your target audience and planning a
strategic marketing campaign to go after them. You will want to know as
much about their demographics as possible. Pay attention to things like
their age, sex, race or ethnicity, education, income, family size, or
any other factor that can have an impact on their buying behaviors.
Don't believe that you are being racist or buying into stereotypes when
you do this. Every demographic group has behaviors that are special to
them, even though they may be subtle. Do your best to notice what those
behaviors are and cater to them.
Knowing your target audience
is incredibly important for anyone planning for a successful strategic
marketing plan because it is how they use that knowledge to their
benefit that will separate themselves from their competition. All of
that knowledge is going to give you insight into how to meet the needs
of those future customers of yours.
In planning your strategic marketing campaign you need to know how the other elements of your
marketing mix will work together to meet the needs of your target
market. The other areas to take into consideration will be things like
the particular product or service you want to offer, your method of
distribution, your promotions, and the price. The better your knowledge
is of your market, the better your ability will be to find a mix that
will have an advantage over your competitors.